Industrial designer working at a bench while wearing Prototype 001

Founded 2026 / Prototype 001

Prototype Watches

A watch is a sketch that shipped.

Mechanical watches allocated to designers, engineers, sculptors, artists, woodworkers, and the people whose work becomes real objects.

Apply for allocation View Prototype 001

01 Foundation

Not sold. Allocated.

Prototype is built for people who already judge objects professionally. Selling every watch to whoever wants one would turn the company into something else.

The allocation model creates the shape of the brand: small runs, full documentation, a named owner for every unit, and a public willingness to turn down revenue.

Prototype 001 / Rev A

One mechanical platform. Three dial studies.

The first watch uses a proven case architecture and premium no-date automatic movement so the design budget lands where owners feel it: dial, hands, finishing, crown, caseback, strap, and documentation.

Prototype 001 dial lineup in three colorways — Dial studies / Blueprint, Drafting, Black

Full specification

Premium microbrand engineering without borrowed mythology.

V1 starts with proven architecture and makes the visible, tactile, and documented surfaces distinctive.

Case diameter	38.5 mm
Case thickness	10-11.5 mm target
Case material	316L stainless steel
Crystal	Sapphire, inner AR
Movement	Miyota 9039 no-date automatic
Frequency	28,800 vph
Power reserve	Approx. 42 hours
Water resistance	100 m target
Dial	Custom texture, applied indices
Run	100-300 units

Prototype watch dial macro with blueprint texture

Prototype watch caseback and movement detail

Colourways / Rev A

Named after what they are.

Blueprint. Drafting. Black. The dial system stays literal because the work is already interesting.

Prototype 001 dial options: Blueprint, Drafting, and Black

02 Allocation

Six steps. No paid priority.

The qualifying test is simple: does your paid work result in a made or designed artifact that other people use?

Start application

01
Application
Tell us what you make and where the work can be verified.
02
Review
A person reads it. The decision comes with a reason.
03
Allocation
A numbered unit is reserved against a named owner.
04
Payment
Payment is taken after allocation, never to join a list.
05
Assembly
The watch is regulated, inspected, documented, and signed off.
06
Register
The unit enters the owner register permanently.

03 Makers

The owner belongs in the picture.

The site should show real work environments: studios, benches, clamps, material dust, signed drawings, and people who know why a tenth of a millimeter matters.

Inspection editorial image for Prototype Watches — **Inspection**QC, tolerances, and revision records

Sculptor editorial image for Prototype Watches — **Sculptor**Tools, material, pressure, surface

Woodshop editorial image for Prototype Watches — **Woodshop**Walnut, steel, dust, and measurement

Ceramic artist editorial image for Prototype Watches — **Ceramic artist**Hands, glaze, heat, repetition

Materials editorial image for Prototype Watches — **Materials**Leather, textile, buckle, packaging

Night detail editorial image for Prototype Watches — **Night detail**Functional light without spectacle

Brand pillars

Allocated

Ownership is qualified, not purchased.

Unfinished

Every object is a revision, never the last word.

Shown

The work between brief and delivery is part of the product.

Documented

Every watch carries a unit number, revision letter, and named owner.

Specified

Claims are numbers with tolerances.

Restrained

One accent, one hand, one idea per object.

Designer wearing a Prototype watch while working

Owner series

Photographed in the places where the work happens.

Wrist shots should be owners in their own workshops and studios, doing their own work. Not models, not borrowed luxury.

Application / Prototype 001

Tell us what you make.

Applications are open for the first allocation list. Evidence is used to make one decision and is never kept for marketing.